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Apple’s iPhone 6 and iPhone 6 Plus smartphones are off to a record-breaking start at retail, with more than 4m units having been pre-ordered in the first 24 hours after the handsets went on sale.
The two phones, with larger screens than previous models, will go on sale on Friday (19 September) in 10 countries, and then 20 more the following week.
The pre-order figure does not include China, where the new iPhones have not yet been approved for sale by the government, a move that has concerned the three big carriers there. China is Apple’s largest market, ahead of the US, and demand for the larger iPhone 6 Plus is expected to be high.
In the US and Europe, Apple is warning some customers that their pre-ordered handsets will not be delivered until October, even though the company is holding back some units for the traditional first-day queues at its own retail stores.
“Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday,” said chief executive Tim Cook in a statement.
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